Strategy, Marketing, Business Development and M&A Consulting for Technology Companies

"We help clients see exisitng and new markets in a different light, chart their course to growth, and execute on well-thoughtout plans."

 

Management Services Int is a boutique management consulting company focused on assisting technology, software, and technical  services businesses.  Having served over 20 clients across 100’s of short- and long-term engagements in 6 different countries on 5 continents, the firm has consistently helped companies grow by analyzing markets, devising strategies, and executing on well-laid plans. 

Management Services Int was founded in 2002 in South Africa before establishing a presence in the United Kingdom, United States, Australia, Italy, and Brazil.

New Markets

“It is never easy to decide which strategic programs and markets we should be investing in. Management Services brought a set of tools and experience that led us to sound conclusions about our potential growth areas. They allowed us to focus on the day-to-day of running our business, while they conducted the research and groundwork to ensure that we were ready for the next phase of our expansion plans.”

Peter Bonfrere CEO $30M Systems Integration company

Sales and Marketing

“Management Services played critical strategy and marketing roles for our organization. We brought them on initially to determine gaps in the market that would allow us to expand our product offerings. Not only did they identify the market gaps and services to fill the void but helped us implement improvements in demand generation, business intelligence, digital marketing, thought leadership, sales enablement and customer relations.”

Alfred MacLeod Senior VP Marketing $25M Network Infrastructure Services company

Startegic Planning

“Management Services Int brings business knowledge and understanding to their research and consulting. On numerous occasions, they have assisted us to understand market opportunities and competitive landscapes, leading to an improved investment strategy for new products and markets.”

Trevor Warren COO $17M Software and Systems Development company

Overseas Expansion

“Management Services was instrumental in our overseas expansion. Not only did they guide us through the preparation and planning stages, but their thorough research of the country’s markets and competitors ensured that we were able to begin full operations in the new country within a couple of months. They identified a new acquisition and handled the early stages of negotiations the the point of us being able to sign a memo of understanding within a few weeks.”

Paul Sneeden CEO $50M Software Quality Assurance company

VALUE PROPOSITION

When clients hire Management Services Int, either for a strategic project or for interim leadership assistance, they can expect to realize one or more of the following benefits:

Improved

go-to-market strategies and processes

Quicker

gathering of market and competitive intelligence

Superior

product marketing plans, budgets and practices

Stronger

team alignment to vision and goals

Expansion

of entrepreneurial practices and thinking

Enhanced

data-driven decision-making

Rapid

generation of financial models and business plans

Growth

in marketing funnels and revenue

Comprehensive

identification of M&A synergies and potential risks

Development

of services and products with international appeal

 

CLIENT PROFILE

Software Quality Assurance

 

 

 

SITUATION

The client had grown to be the dominant player in its home market and needed to enter new markets in order to grow further.

 

RESULT

Management Services Int conducted in depth research into potential new markets. A recommendation was made to focus initially on English speaking markets as this would optimize the use of the existing marketing and production tools in which the client had large investments.

The USA was proposed as the largest market, however as the East and West coasts were saturated markets it was proposed that the Mid-West would make a easier transition into the US market.

After analyzing the the Mid-West market and the culture it was recommended that an relatively small acquisition would be the quickest route into market. Management Services Int identified the acquisition target and conduction initial negotiations. The client then completed the acquisition and has since become the dominant player in the chosen market and has spread out into new territories within the USA.

Since the transitional into the USA, Management Services Int has assisted the client to enter the UK and Australian markets.

SERVICES and WORK SAMPLES

  • Conducting primary and secondary market research

  • Obtaining the voice of the customer

  • Identifying attractive market segments

  • Creating positioning

  • Performing competitive analysis

  • Defining product pricing

  • Crafting business plans

  • Building financial models
  • Conducting SWOT analyses

  • Producing strategic plans
  • Performing due diligence

  • Defining go-to-market strategies

  • Creating marketing plans

  • Identifying M&A opportunities and managing initial negotiations
  • Identifying weaknesses in internal Processes and Procedures and planning corrective action
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MARKETING PLAN TEMPLATE

An example of our Marketing Plan for improving Sales of Existing and New products. Download 

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New Territory Strategy Template

An example of our New Territory Strategy plan that we use when our clients are considering opening new markets.  Download 

“Let us help you get your solution to a market that cares.”

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